“I don’t know if I ever thought this would actually happen. I know I wanted it to, but I think rap really was just something for me to believe in and take my focus off everything negative in my life.”

Not exactly the sentiment expressed by most of today’s brash, arrogant crop of MC’s. But then again the story of Atlanta lyricist $hamrock is anything but ordinary. On March 15, 2011, $hamrock will unveil his full-length debut album Tha WyteRapper Show in conjunction with Memphis-based labels WyteMusic and Select-O-Hits.

Features on Tha WyteRapper Show include Lil Wyte, Crime Mob and Asylum Records artist Juney Boomdata, with production from Luney Tunez (Gucci Mane, Gorilla Zoe, Shawty Lo), Ribah (B.o.B., Killa Mike) and more.

Best known for taking home the prize on VH1’s White Rapper Show competition in early 2007, $hamrock also appeared on Nick Cannon’s Wild N Out,Wilmer Valderrama’s Yo Mama and BET Black Carpet.

In the summer of 2008, G.E. Entertainment released $ham’s debut EP Live From Decatur, which included “Entourage,” a club banger that received airplay on radio stations across the country. As he performed shows nationally, $hamrock also developed relationships with recognizable brands such as Texas-based YUMs footwear and apparel, which boasts successful campaigns with the likes of Soulja Boy, Sean Kingston and Dorrough.

$hamrock is also proud of his musical work with artists such as B.o.B., Bohagon, Jackie Chain, Kia Shine, Trillville and Bonecrusher. He has co-developed several mixtape projects, including work with DJ Teknikz for White Trapper Show and DJ Burn One on Inter$tate Muzik. Internationally, $ham linked up with German DJ’s Noize to release Independently Major and Big Headline for The Champ Is Here and Hood Kitchen.

Fast forward to 2011, and $hamrock is poised to take retail by storm after aligning with Hypnotized Minds sensation Lil Wyte for the appropriately-titled Tha WyteRapper $how LP. In a joint venture through Wyte Music and Select-O-Hits based out of Memphis, TN, $hamrock’s debut album aims to satisfy his patiently-waiting fanbase.

“WyteMusic and Select-O-Hits are incredible because they actually watched the TV show and understand completely where I come from, and who I am trying to reach,” $hamrock explains. “They are working towards the vision I have, and the support has been amazing because they hustle hard and grind like artists instead of traditional labels. Not to mention, they have legendary resumes so they know what they’re talking about!”

While $hamrock is confident the new album represents this stage of his life and career properly, he does have some personal favorite songs on the project.

’Str8 From Tha Dec’ is my life story, and its produced by Lil Jay of Crime Mob,” $hamrock say. “’Penitentiary’ is the first song me and Lil Wyte recorded together for the project. The topic is real as hell, and it’s the reason things came together in the first place. ‘Name In Lights‘ is also important, because it epitomizes the dream of all lyricists to one day be recognized by the world as an incredible talent. I’ve had that moment before, and I hope every aspiring rapper gets to experience it in their career. The beat is by a female producer, Amber Cheri, who also sings the hook.”

$hamrock fuses elements of his college education and intense grass roots hustle to create various levels of unadulterated Hip Hop. Dedication to his craft shines through in every lyric $ham writes, and the young entertainer feels assured that people will be able to relate to his music on a personal level.

“I want people to know that this album is a product of my grind, my struggle, my success and my pain,” $hamrock expresses. “As an artist, I want people to understand that making great songs is about being true to yourself and telling your story. People will def hear the hustler in me, but they will also hear the knowledge that I have picked up from the game. I feel like $hamrock is still that dude spittin’ at the bus stop and train stations, but ‘Yung Irish’ is that dude who will throw on a suit, hop on a jet to close a deal out of state and handle conference calls from his first class seat.”

For interviews and press information, contact dove@tygereye.net