Who are your top 10 female rappers? If you can even name 10 you’d put in a list of favorites, then you’ve got a great ear, and a great memory. Fact is, today’s Hip Hop ‘femcee’ movement is all but lost in a world of larger than life pop imagery and cross-over hits. Some of today’s best women on the m-i-c have taken up forms of attention-getting that don’t involve the same songwriting or lyrical skills that once made their voices so powerful in Hip Hop.

Enter Snow Tha Product. At just 23-years-old, the versatile, bilingual lyricist is proving that there are no boundaries to her songwriting or performance abilities. She recently released her aptly-titled project Unorthodox via iTunes, preceded by the Unorthodox 0.5 mixtape hosted by DJ Whoo Kid in August 2011.

Filled with original production from the likes of SuperStar O (Jim Jones, Waka Flocka, Wiz Khalifa), Florida beatmaker RedHook Noodles, California duo The Nominees, Texas multi-talent Essay Potna (Chingo Bling), Keise on da Track (Lil Boosie) and more, Unorthodox is laced with Snow’s electrifyingly aggressive verbal acrobatics. She’s a beauty and a beast – looks and lyrical skills on the microphone, respectively.

Born to illegal immigrants, Snow tha Product grew up in San Jose, California, and currently resides in Ft. Worth, Texas. Despite her remarkable talent, Snow sees herself as a ‘normal’ girl who wants to relate to people who hear her music.

In just two years, she became an underground phenomenon and instant YouTube sensation. With no formal promotion, Snow’s video for “Drunk Love” is over 905k hits on YouTube, and received support from the national Mun2 network’s 18 & Over. Amongst all of her fierce viral videos, “Woke Wednesday” and “Holy Sh*t” caused quite a stir in 2011, racking up nearly 400k views each thus far.

Since her videos started making waves with fans and peers alike, Snow has received accolades from the music industry at every turn. Teaming with internationally renowned personality DJ Whoo Kid to host the mixtape version of Unorthodox seemed like a natural move, igniting positive energies on both sides of their collaboration.

Snow tha Product’s own lyrical idols include Eminem, Missy Elliott, Lauryn Hill and the late, great Big Pun. She’s become accustomed being compared to other female rappers and deals with assumptions people make about who she is, but she doesn’t take offense on the norm.

“Obviously nobody likes to be compared, but on the other hand, I understand in this industry if you’re doing something right, they usually compare you to somebody else doing something right. That inspires me,” she says.

With Unorthodox, Snow tha Product hopes that people will come to understand more about her true love for the music, and devotion to her craft.

“Unorthodox is intense, it’s agressive and it’s laid back… it’s just a mix of everything me,” Snow explains. “My style is genuinly Crunk, down South or some cooking type music, which are guy things… yes I’m a girl, but I can get it! All in all, I’m just a normal person doing what I love to do. I don’t do this for any one reason, or to say all Latinos are like me or all girls are like me. I’m not someone you can put in a box, and I want people to accept that.”

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